Monday, January 28, 2013

Brand Flexibility

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Amazon's brand has been relatively focused on publishing...well...also consumer goods from clothing to appliance resale. And now B2B Cl...
Sunday, November 4, 2012

No Marketing Plan—Only Clever Tactics

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 You may have already read at least one of the many books by Tom Peters . He was especially popular during the 80s with books like: Thriving...
Wednesday, October 24, 2012

Conspicuously Private Branding

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Ivy Lee was one of the very first to manage a corporate crisis by writing a press release. By taking a proactive approach, Ivy Lee could w...
Sunday, October 21, 2012

Target the Segment -- Launch a Product

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While working as I do now, as a marketing and branding consultant, I took the opportunity to help a software company in Southern California ...
Wednesday, October 17, 2012

Fundamental Marketing and Online Marketing, SEM, SEO, and More

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Strategy Deals with Why. Tactics Deal with How. Vantive Corporation was one of the first providers of CRM (customer relationship manageme...
Sunday, October 14, 2012

How to Develop the Right Marketing Plan

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In my previous blog entry (October 12, 2012), I described the benefits and importance of a marketing plan for almost all businesses, small...
Friday, October 12, 2012

A Couple of the Benefits of a Marketing Plan

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Without a marketing plan, a business manager could walk right on competitive land mines. While working currently to set companies on a soli...